Collaboration with the companies 2000Strong and Arnson Communications for an animation project for a special corporate event. I was leading this project from the early stages of sketching ideas out of the script, creating iconic illustrations, designing storyboard, and also animating in 2D and 3D.
Advertising Company: Arnson Communications, Executive Producer: Todd Arnson. Production company: 2000 Strong, Creative Director: Craig Tozzi. Producer: Kirsten Kaiyala. Animators: Penelope Nederlander, Lee Roderick, Vincent Rogozyk, Robert Vaindiner.

I have been working on some new illustrations. The zodiac signs was my subject, trying to find a style, but with a subtle touch of humor here and there. More to come.

Before any project goes on production, there are storyboards. I was invited to pitch for the creative design phase of this project. I sketched, designed, did 3D modeling and rendering, as well as created the iconography. The project was a great collaboration with a team of designers and 3D animators. The production was done by Superfad and their talented team.

Short film for the 3rd event for the PSST! film festival. A dada-isch and absurd twist about the question on what came first the egg or the chicken…

PSST! 3 from Rafael Macho on Vimeo.

Commercial for the US Army service InTransition, a service dedicated to veterans returning to civil life.

Commercial for the US Army service InTransition, a service dedicated to veterans returning to civil life.

InTransition from Rafael Macho on Vimeo.

Collaboration project with Humunculus, Orange 22 Design Labs, and Gensler, to create the new identity for a new hotel in Las Vegas. A team was created to present different directions. I created the existing logo as well other collateral designs including brochure, packaging, graphic chart, look frames storyboards.

This project was for a presentation of a new channel on the Playstation 3 console. I was involved in the creative direction, design and 3D animation, in collaboration with a team in New York with Thornberg & Forrester.

Sony Playstation from Rafael Macho on Vimeo.

Personal Illustration