Print campaign for the Apple stores during the Chinese New Year celebration.
This project was for their stores in Hong-Kong, China and Japan for the celebration of the Chinese New Year. I love working on projects that are related to other cultures or countries.
I had to learn and become familiar with the event, as well as understand the color palette and the symbolism associated with it. My illustrations were used in the stores, on flyers, posters, and T-shirts.
Illustration: Rafaël Macho