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Print campaign for the Apple stores during the Chinese New Year celebration.

This project was for the celebration of the Chinese New Year in their Apple stores in Hong-Kong, and apparently China, Thailand and Japan. I always love to work on projects that are related to other cultures or countries. I had to learn and become familiar with the event, as well as understand the color palette and the symbolism associated with it. My illustrations were used in the stores, on flyers, posters, and T-shirts.

Client: Apple
Illustration: Rafaël Macho